Marketing

Bring on the competition!

The marketing team is running around in panic, projections are being reviewed, and sales force strategy abandoned. Why? read...

M’s the word: Get off the phone and check your cholesterol

Why are we willing to pay more for our cellphones than for our health insurance? read...

Mal’s Musings: What’s Up with The Bottom Line?

Upon reflection, there are a number of misconceptions in business and many more ideas, concepts, and scenarios better categorized as bullsh_t.read...

The impact of value mining on market access

Peter Mansell explains how multiple stakeholders are analyzing data to make their own determinations of medicine value. read...

GSK’s approach to corporate social responsibility

Leela Barham investigates what other pharma firms can learn from GlaxoSmithKline CEO Andrew Witty’s recent award for corporate social responsibility. read...

Personalized medicine comes one step closer

Researchers from the Stanford University School of Medicine have given us a glimpse of what the future of healthcare could look like. read...

Marketing and social media: A success story

What the pharma industry can learn from In-Bed, Bayer Schering’s award-winning online marketing campaign for Levitra.read...
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