Patients

The role of new technologies in enhancing compliance

Peter Mansell reports on how compliance and personal monitoring technologies can help pharma firms better tailor their offerings to different patient groups read...
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Q&A: The role of the caregiver in brand loyalty and compliance

Rebecca Joslin, brand associate director for Novartis’ Exelon Patch, on how reaching out to caregivers creates brand loyalty and improves adherenceread...
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Compliance and the older patient: How the Web can help

Di Stafford explains how customized digital communication can assist pharma in successfully engaging with older patients read...
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Using the web to improve patient compliance

Carlotta Schiedek from Almirall tells Peter Mansell about the Spanish pharma firm's innovative online compliance program, recently launched in the UK. read...
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How to address deliberate non-adherence

Kate Reid, general manager of Atlantis Healthcare UK, on innovative new ways to engage deliberately non-adherent patients. read...
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Podcast: how personalized outreach can boost adherence

Kate Reid, general manager of Atlantis Healthcare UK, outlines the benefits of an individualized approach to non-compliance. read...
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The Importance of Patient Reported Outcomes in Compliance

Rob Arbuckle, associate director at Mapi Values, explains how patient reported outcomes impact adherence. read...
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Compliance: Speaking the Patient’s Language

Drs. Kathryn Lauten and Ulla Connor explain how insights from linguistic and behavioral research can help predict and improve adherence. read...
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Sales Force Effectiveness and Patient Referral Networks

Andrea Sobrio, founder of Executive Insight, on why patient referral networks are critical for pharma success. read...
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