Free e-book: Social media for Pharma

Social media is fraught with potential pitfalls for pharma brand managers. But, as the new FiercePharma e-book Social Media for Pharma Brand Managers points out, they needn't approach it with such trepidation.   There is a lot of confusion on rules guiding social media and pharma companies, but the FDA plans to issue guidelines this year that should answer many drugmakers' questions. The agency has already solicited comments on such topics as adverse event reporting and...