Sales

How US healthcare reform could change pharma

Healthcare reform has made change in the pharma sector all the more urgent. Is the industry right to take a wait-and-see approach? Andrew Tolve investigates. read...
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The future of pharma: managing complex markets

Pharma execs need to discard conventional thinking and prepare their organizations for bursts of sudden, dramatic change, argues Brian Smith. read...
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What’s next for sales reps?

Marcus Deans explains why summer’s here and the time is right for ... rethinking the future of the sales rep. read...
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Mal’s Musings: What’s Up with The Bottom Line?

Upon reflection, there are a number of misconceptions in business and many more ideas, concepts, and scenarios better categorized as bullsh_t.read...
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New sales models and market access

John Ferguson explores new ways to update pharma sales methods to improve market access. read...
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The future of pharma

Brian Smith explores what the history of the pharma industry says about what’s to come. read...
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The impact of value mining on market access

Peter Mansell explains how multiple stakeholders are analyzing data to make their own determinations of medicine value. read...
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Personalized medicine comes one step closer

Researchers from the Stanford University School of Medicine have given us a glimpse of what the future of healthcare could look like. read...
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Dealing with Troubled Employees

Has one of the people who report to you recently made you angry or frustrated?read...
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Pharma sales: How emotions impact prescribing behavior

Andrew Tolve reports on how motivational research can reveal the emotional factors that influence physicians’ prescription decisions  read...
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